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It’s good to start with a goal in mind: what are you hoping to achieve with your publication? Who do you want to help do what? It’s not an easy decision, but it probably should be a decision. Unless you go for total emergence, a fun adventure and see where it gets you. Also, maybe it’s not an either/or situation, but rather one that can tap into the both/and?

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My use of and thinking about Substack goes through phases. The most frequent of these phases is using the platform as an MVP for a book. I don't want to wait too long before sharing something I hope is helpful. It lets me crystalise thoughts in smaller chunks. I know many here write in public to test ideas as well. Perhaps you're doing it too?

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